Download The Branding Guide

Intro to Brand Strategy

Tips on defining your brand's identity and personality in the marketplace

Let's be honest - branding is complex.

A brand is much more than a logo or slogan. It's a personality that communicates a promise to a specific market; a culmination of countless intangible items and experiences that create an identity for a company or product. Building, maintaining, and growing a brand is a delicate task and is not something that can be set and forgot. 

So... where do you start? You've come to the right place!

This resource was created for those who:

  • Want to get a better understanding of the basics behind branding
  • Are looking to get a new brand strategy off on the right foot
  • Want to evaluate their current brand and messaging strategy

What you can expect:

  • Understanding key elements that make up a brand
  • "Do's" and "Don'ts" when creating a brand or implementing new changes
  • In-Depth breakdown of three key elements: Logo, Website, and Social Media
  • Questions to ask to build a foundation as you roll out a new or revised brand strategy
  • Links to other resources related to branding, and more!

"Your brand is what other people say about you when you're not in the room." -Jeff Bezos